> For the complete documentation index, see [llms.txt](https://innovationupstream.gitbook.io/hedgepie-doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://innovationupstream.gitbook.io/hedgepie-doc/welcome-to-hedgepie/fund-creator/tell-investors-about-your-fund-via-the-fund-branding-page.md).

# Tell investors about your Fund  via the “Fund Branding” page

Fans browse and make quick decisions based on what captures their attention in a glance.

Branding is tied to how a Fund performs:

* Name your Fund. 

Tip: Keep them short, easy to read and especially true to the objective of the fund,

* Describe your Fund within 4000 characters{with spaces}.

Tip: This is essential for Fan decision making. Express the Fund goal, kind of Fund composition, and why it matches a specific objective which Fans can connect with - in words easily understood. 

* Add your profile picture with a jpg/png file and and max 8 MB.

Tip: Pick a profile picture that shows personality or character of you as a Fund Creator that will get audiences’ attention among other options. Keep it legible and recognizable.

* Preview your Fund posting.

Tip: Double check spelling, typos, and grammar which convey carelessness or unprofessionalism. Make sure to address what investors would ask clearly and succinctly.

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